Color psychology: effects of perceiving color on psychological functioning in humans Annu Rev Psychol. Emotional reactions to color hue, saturation, and brightness (Munsell color system and color chips) were investigated using the Pleasure-Arousal-Dominance emotion model. White is color that is complete and pure, making it a perfect example of purity, innocence, cleanliness, and peace. Google Scholar. Research shows that colors can greatly affect our moods and the way other people respond to us. Journal of Colour Research and Application, 22 (2) (1997), pp. Lewis, C. SalesImpact of Three Interior Color Schemes on Worker Mood and Performance Relative to Individual Environmental Sensitivity. 2014;65:95-120. doi: 10.1146/annurev-psych-010213-115035. Color psychology is the study of how colors affect your behavior, mood, and impression on others. Article Google Scholar Google Scholar. Its primary colors are red, yellow, green and blue. The Psychology of Colorism. Understanding the Effects of Colors: How the Correspondence between Available and Required Resources Affects Attitudes . Google Scholar. ( 1995 ). We begin by setting a historical context for research in this area, particularly highlighting methodological issues that hampered earlier empirical work. Kuller et al., 2009 ... C.M. Color psychology: effects of perceiving color on psychological functioning in humans. Read and Upington, 2009 ... Journal of Environmental Psychology, 23(1), 63-78. Epub 2013 Jun 26. Color is a ubiquitous perceptual stimulus that is often considered in terms of aesthetics. Authors Andrew J Elliot 1 , Markus A Maier. Amazingly, colors can even change our heart rate, blood pressure, and respiration. Regression equations for standardized variables were; Pleasure = .69B + .22S, Arousal = -.31B + .60S, Dominance = -.76B + .32S. Emotional understanding and color-emotion associations were examined in a sample of UK school children, aged 7-8 years. Research and theorizing on human societies have shown that the color red plays a large role in human psychological functioning. White can also represent new beginnings, providing a blank slate, and gives refreshment for new ideas. Each … Annual Review of Psychology, 65 , 95–120. Przemysław Bąbel, PhD. The aim of the present study was to test the association between red and high-status symbols across cultural contexts. Colorism differs from prejudice mainly by making distinctions within a nominal racial group instead of across groups. The Color Psychology of White. Despite the general lack of research in this area, the concept of color psychology has become a hot topic in marketing, art, design, and other areas. Color preference is a cousin of racial prejudice, and like prejudice it is closely linked with the urge to obtain and keep power over others. Simply said color psychology is the study of colors and how they influence human behavior. An understanding of the development of emotional knowledge can help us determine how children perceive and interpret their surroundings and color-emotion associations are one measure of the expression of a child’s emotional interpretations. Google Scholar Meyer-Levy, J., Peracchio, L. A. Here we review theoretical and empirical work that looks beyond color aesthetics to the link between color and psychological functioning in humans. Przemysław Bąbel, PhD ... is a disproportion between a large amount of studies on color physics and physiology compared with a few studies on color psychology . Saturation (S) and brightness (B) evidenced strong and consistent effects on emotions. Of perceiving color on psychological functioning a blank slate, and peace color... How they influence human behavior, providing a blank slate, and gives refreshment for new ideas the association red. 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